Deb USA, the world’s leading away-from-home skin care company, was presented with the Navigator Award at the Strategic Market Alliance (SMA) Annual Supplier Conference in Denver, Colorado. The Navigator awards were established as the standard of excellence within the SMA family for demonstration of value, impact and commitment to the business and principles that SMA stands for.

Deb USA was specifically recognized for their utilization of the O.S.C.A.R. system during sales meetings conducted with SMA members. SMA’s O.S.C.A.R. (Optimizing Strategic Coalition to Accelerate Results) program was designed to unite distributors and suppliers to address challenges faced by customers and the market. The organization recognizes both SMA members and suppliers who hosted or conducted qualified meetings using the O.S.C.A.R. process.

“This is an extreme honor to be recognized for Deb’s dedication to the partnership we have created with SMA over the last year”, said Michael Bogdanski, CEO and President of Deb North America. “The combined partnership between SMA and Deb allows us to work together towards the goal of making hands matter in the workplace”.

All winners were announced at the award reception during the 2015 SMA Annual Supplier Conference.

About Deb Group

Headquartered in the U.K. and with North American headquarters in Charlotte, N.C., Deb Group provides dedicated skin care programs for a wide range of industries and organizations that value their employee and customer well-being.

In 2014, Deb Group acquired Stoko Professional Skin Care to become the world's largest specialist occupational skin care company. The combined organization encompasses 23 companies operating in 19 countries, with Deb products used over 150 million times every day. The Deb product lines include Travabon®, Stokoderm®, Refresh™, Estesol®, Solopol®, Kresto®, Deb InstantFOAM™, Stokolan® and KrestoGT™.

In 2015, Deb Group was acquired by SC Johnson, a privately held, family company and one of the world leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. To learn more, visit

About Strategic Market Alliance Strategic Market Alliance is an independent member-owned cooperative comprised of North America’s leading janitorial, sanitation and foodservice distributors. SMA’s mission is to create value-based business solutions that result in mutually beneficial and sustainable partnerships between suppliers, member distributor owners and our mutual customers.