Comfort kicks the safety footwear market
Steel Blue boots kicks off its launch into the US market at the country’s largest safety expo – a fitting platform for Australia’s leading safety footwear brand
For decades the humble safety boot was simply considered part of a uniform and remained hard, heavy and uncomfortable despite advancements in safety and comfort technology. Steel Blue boots’ innovative attitude and industry leadership has set them apart from other brands and they are the only work boot down under to be endorsed by the Australian Physiotherapy Association.
Steel blue boots are unsurpassed in underfoot comfort, with a patented Tri Sole Comfort technology that cushions your feet, knees, hips and lower back from day-to-day fatigue. Backed by a 60-day money back comfort guarantee on every style in the range.
Incorporating the latest research in body health, Steel Blue has pioneered safety work boots that reduce shock and impact and add much needed support to the foot. Steel Blue was the first Aussie manufacturer to gain the USA Safety Footwear certification and the European Safety Footwear certification.
Advances in podiatry, physiotherapy and sports sciences have led to a greater understanding of the foot and its requirements, and Steel Blue has introduced the same footwear technologies and designs that benefit elite athletes, to overcome foot stresses, injuries and fatigue in the workplace.
“100% comfort and safety has always been Steel Blue’s primary driver,” explains Steel Blue General Manager Ross Fitzgerald. “Our premium safety footwear provides protection from harmful forces that create stress related injuries to the ankles, knees, hips and spine. 100% comfort is all about full body health.”
“The National Safety Council Congress and Expo has been around for more than 100 years and is the world’s premiere safety event. It’s only fitting that our safety boots take their first steps into the US market at this expo.”
“We’ll have a range of our latest men’s and ladies boots on display with information on how they help increase productivity by reducing fatigue and loss of time due to injury. Of course, attendees will be able to give our boots a go and test for themselves!” says Fitzgerald.
The NSC Congress and Expo will feature the best of the Aussie company’s range including the Argyle, the Portland, the Heeler, the Torquay and the Hobart. The specialized Steel Blue boot will also feature the pink Southern Cross Ladies boot, the popular style that channels a portion of all proceeds to breast cancer research.
To check out Steel Blue’s latest safety footwear range visit the website: www.steelblue.com
You can visit the Steel Blue booth at the National Safety Council expo at Booth 3914. The expo runs from September 28 – 30 in Atlanta.
Steel Blue launched its first products in 1995 and the goal has always been to manufacture and market the most comfortable safety footwear in the world. All boots have a six-month manufacturer’s warranty against faulty materials or workmanship and a 100% comfort guarantee. Steel Blue is a strong supporter of the community and enjoys a close association with many groups across Australia and the world. For more information please visit www.SteelBlue.com