Workrite Uniform Company announces rebranding
Trusted FR-clothing provider celebrates its corporate evolution with redesigned logo and websites
Workrite Uniform Company, Inc., a flame-resistant (FR) clothing manufacturer, announces a corporate revamping with the introduction of a redesigned logo and the concurrent launch of new company websites for each of its four brands.
Workrite Uniform, a Williamson-Dickie Mfg. Co. affiliate since 1999, has become the leading international business-to-business provider of FR workwear since the company’s founding in 1973. An ISO 9001:2008-certified company, Workrite Uniform currently oversees the production of four quality FR-clothing brands, including Workrite FR, Dickies FR, Walls FR and Workrite Fire Service.
Workrite Uniform’s rebranding includes a new corporate logo, which is constructed in an arched shape to demonstrate Workrite Uniform’s oversight of its four signature brands. The logo also features a button insignia to demonstrate the company’s 40-year heritage as a clothing brand –– along with its year of establishment. The new typeface of this corporate logo was set to distinguish the core company from its individual brands.
“Since its inception, Workrite Uniform has been a renowned provider of safety apparel and with the addition of new brands and products, we are continuing to grow,” said Workrite Uniform President Keith Suddaby. “We wanted our corporate appearance to not only reflect our long-standing status as an industry leader but also highlight the many different industries and needs we serve through our individual brands.”
Coupled with the rebranding, Workrite Uniform is also launching new company websites this month. These include a website for Workrite Uniform, featuring information on the company’s history, steps for becoming a customer, customization options and more; individual websites — in versions for both U.S. and Canada — for each of the company’s four signature brands; and an interactive, educational website for cross-industry FR resources: FRinformation.com
Using a consultative approach, FRinformation.com features webinars, videos, and content on the latest industry standards and news. Educational materials on FR fabrics and care, including a thorough “FR Dictionary,” are available on the new website, as well. In addition to an FAQ page, visitors to the site are able to directly contact Workrite Uniform’s FR technical manager, Mark Saner, with any FR clothing-related questions.
“We are far more than just an FR clothing manufacturer — we are a trusted reference for FR-clothing information and pride ourselves on educating our customers on the importance of proper FR-clothing usage,” said Suddaby. “The injury-reducing benefits of FR clothing only exist if it is worn correctly, so providing our customers access to an interactive database of information was of the utmost importance to our executive team.”
Workrite Uniform’s new branding can be seen in Booth #2625 at the National Safety Council Expo, Sept. 28-30. For more information on Workrite Uniform and its brands, visit the new www.workrite.com.
About Workrite Uniform Company, Inc.
Workrite Uniform is a business-to-business (B2B) affiliate of Williamson-Dickie Manufacturing Company (“Dickies”), a global workwear brand. Founded in 1973, Workrite Uniform Company, Inc. has delivered high-quality flame-resistant (FR) workwear for more than 40 years. They are also the leading supplier of FR station wear for fire service. An ISO 9001:2008-certified company, Workrite Uniform is solely focused on the development and manufacturing of FR clothing for industries throughout North America. Today, Workrite Uniform offers three top-quality FR brands, Workrite® FR, Dickies® FR and Walls® FR, in the B2B market. For more information on Workrite Uniform, visit www.workrite.com.