Bringing attention to industrial hygienists - “the quiet heroes in every workplace” - through a website and videos rendered in comic book style has resulted in awards for the American Industrial Hygiene Association (AIHA).
The organization’s IHHeroes.org website and the inaugural edition of its IH Heroes comic have both won Gold Awards in the category of Digital Media/Website Nonprofit and Print Media/Publications Book by the Association of Marketing and Communication Professionals (AMCP) MarCom Awards. AIHA also received a Platinum Award for the first two installments of its I Am IH video documentary series in the Video/Audio & Video/Film Informational category.
Making the IH profession relatable
"The name of the profession, 'industrial hygiene' does not resound with the general public, yet IH professionals are the quiet heroes in every workplace, assuring prevention of workplace injuries, illness and death," said Susan Marchese, Director of Marketing and Communications at AIHA who led the team to develop this public awareness effort. Marchese said the goal is to make the IH profession accessible and relatable through multi-media outreach tools.
From the website:
“Do your friends, family, and loved ones arrive home every day in good health and well-being? If so, it's due largely to the work of these hidden-in-plain-sight heroes, also known as "industrial hygienists." This secretive group of professionals fight every day to keep workplaces and workspaces safe so that the rest of us can work without fear of sickness or calamity.
The IH Heroes materials offer basic information on the profession (IH is code for "industrial hygienist," a codename that provides cover for one of the most important and rewarding jobs on Earth: protecting people from danger at work and in their communities”) and introduces people to IH professionals in a variety of industries.
The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Winners of the MarCom Awards range in size from individual communicators to media conglomerates and Fortune 500 companies.