A new global headquarters won’t be the only change for Rite-Hite in 2023 – the company will also be unveiling a new logo. The logo debuts on signage at the new headquarters location in Milwaukee’s 5^th Ward, which will be completed in Q1 2023.

The updated design retains Rite-Hite’s familiar black and red color scheme and sans serif typography, along with the tagline “Always Looking Ahead.” “The new logo is a natural evolution for us,” said Sara Everts of Rite-Hite. “It is clean, bold and modern to exemplify the growing portfolio of differentiated solutions we offer to our customers. Our tagline, ‘Always Looking Ahead’ remains  at the heart of Rite-Hite’s brand and describes how our employees think and work every day.”

Rite-Hite has long been recognized as a pioneer in industrial equipment at the loading dock and inside the facility. Since its founding in 1965, Rite-Hite has been one of the segment’s leaders in new patents and products, many of which have reshaped standards for loading dock and warehouse operations. Perhaps best known is the Dok-Lok® vehicle restraint, which introduced the “rotating hook” concept for securing semi-trailers to loading docks. Many more innovations have been developed for loading dock levelers, loading dock seals and shelters, high-speed industrial doors, HVLS fans and in-plant safety barriers. With a keen eye toward innovation, the company continues to develop new products and acquire businesses in order to meet the needs of their customers.

The company’s new global headquarters campus consists of two office buildings and a parking structure. Rite-Hite’s HQ South building, which is already occupied, houses the engineering and light industrial operations for one of its divisions as well as the SE Wisconsin office of Arbon Equipment Corporation. It also includes a technical training center that will host over 500 technicians a year for weeklong hands-on learning using Rite-Hite equipment. The HQ North building features a state-of-the-art Customer Experience Center in addition to workspace that reflects current office trends. All told, over 300 Rite-Hite employees will work on the campus once complete. 

“ The new headquarters, and logo, are big milestones for our organization,” said Everts. “Both are very much in keeping with our global leadership position in the materials handling and supply chain logistics sectors and reflect how we do business. We expect to remain a major force in the industries we serve, a reliable partner to our customers and a good employer, all around the world.”