What you need to prove your wellness program’s ROI
You don't have to be told that workplace wellness managers are responsible for developing program offerings that result in lasting behavior change.
Without behavior change that ‘sticks’ and becomes a habit for your participant, you can’t adequately prove the return-on-investment (ROI) of your organization’s wellness program.
If you can’t show your boss your program’s ROI, getting significant support for your program is impossible.
- One in five American adults smoke but half of the smoking population tries and fails to quit each year.
- Two-thirds of people are obese or overweight. Yet, 95 percent of diet plans fail.
- Seventy percent of premature death and aging is lifestyle related -- a result of bad health habits.
Veteran wellness professionals know that creating lasting behavior change in the workplace is no easy task
"Show Me the Money"
Today more than half of employers are expected to reverse this emphasis by planning to measure employee behavior change and/or behavior modification.
If you can't demonstrate your wellness program's return on investment (ROI) to your organization's senior management, getting significant support for your program is impossible.
Consistently, year after year, proving the ROI of a workplace wellness and health promotion program to senior management has always been a major concern for wellness managers, according to the annual results of the Workplace Wellness Management Leadership Survey.
Wellness managers tell us they continue to be challenged by the need to document the value of their programs to top management and prove their employer is "getting the bang for the buck."
The most important strategic key to that challenge is developing program offerings that result in lasting behavior change.
Long-range organizational support for your budget hinges on the long-term success of your program results measured by the impact of behavior change. You must:
* Understand behavior change
* Know how to motivate behavior change that is meaningful and personally rewarding
* Sustain behavior change
* Know how to change your program participants' thinking
* Know how to engage your organization's employees/members
* Allow employees to make conscious choices that lead to lasting change
For more information or to order a 60-Minute Workplace Wellness Management Education Program on CD-Rom click on this link:
Health Resources Publishing LLC