We do what we do to obtain, avoid, or escape certain consequences. Consequences we work to obtain are termed "positive reinforcers." Consequences we attempt to avoid are "negative reinforcers."

It wasn’t until recently that we started understanding that people with different personalities tend to naturally pay more attention to safety attributes like work environment, people, equipment, processes, etc. based on their personality tendencies.

Behavior is not right or wrong, good or bad. It just is. It is neutral. Approach behaviors with the dispassionate, objective view of a scientist. Not with emotions.

You would think if workers knew how little electricity it takes to kill someone, they would be more cautious around energized equipment and other electrical hazards. But among most electrical workers there exists the old “it can’t happen to me” attitude of complacency.