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Home » Keywords » marketing strategies

Items Tagged with 'marketing strategies'

ARTICLES

FDO feature image

Can distributors win as “The Experience Store”?

November 7, 2018
Many distributors looking for ways to fend off disruption (read Amazon) are considering how to repurpose legacy brick-and-mortar facilities, according to NAW – the National Association of Wholesaler-Distributors.
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FDO feature image

You need a process & technology behind downloading leads

Turning leads 2 revenue
Kevin Brown
November 7, 2018
We always hear the call from management, “We need more sales!” The call from the marketing team: “Sales needs to do better with the leads, they don’t close enough.” The sales team complaining that “these leads from marketing are horrible.” Same story, new year.
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Marketing to millenials

Millennial buyers not interested in a 2,000-page catalog

September 1, 2017

Traditional industries including industrial supply lag consumer retailers by about a half decade. Millennials consume information differently than the boomer generation, or even Generation X. Distributors not already making adjustments will start to see declining returns.


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User Experience image

B2B trends

Only 51% of sales reps hitting quotas; 71% of customers ready to switch suppliers
September 1, 2017

When selling safety products, it is extremely important for distributors to be considered “trusted advisers” to customers.  Fifty-three percent of B2B customers strongly agree that their supplier is a trusted adviser.


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The International Glove Association 2017 Glove Symposium

2017 Glove Symposium March 19-21, 2017

January 1, 2017

The International Glove Association is excited to hold the 2017 Glove Symposium in Tucson, Arizona, March 19 -21, 2017.


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social media marketing

Top 7 social media marketing trends will dominate 2014

May 1, 2014
Investing time and resources into a social media strategy is most definitely a necessity in 2013, the tipping point in public sentiment from “should have” to “must have” will occur this year.


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Events

September 17, 2020

Safety Culture in the Post-COVID-19 Workplace

On Demand Learn how to harness the power of visual communication to create a resilient safety culture and keep employees connected, informed, invested, and safe as they re-enter the workplace.

March 18, 2021

How to Care for and Maintain Your FR/AR Clothing

In this webinar, our experts will provide tips on how to care for and maintain your FR/AR clothing, including when to use industrial laundering or at-home laundering.
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ISHN Magazine

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2021 February

Here’s the summary: Among the articles in the February 2021 issue of ISHN Magazine, we dive deep into anti-bullying policies, discuss cold weather safety tips and offer advice on creating an emergency response plan for remote work sites.

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