marketing strategies

Items Tagged with 'marketing strategies'

ARTICLES

Can distributors win as “The Experience Store”?

November 7, 2018

Many distributors looking for ways to fend off disruption (read Amazon) are considering how to repurpose legacy brick-and-mortar facilities, according to NAW – the National Association of Wholesaler-Distributors.

You need a process & technology behind downloading leads

Turning leads 2 revenue

Kevin Brown

November 7, 2018

We always hear the call from management, “We need more sales!” The call from the marketing team: “Sales needs to do better with the leads, they don’t close enough.” The sales team complaining that “these leads from marketing are horrible.” Same story, new year.

Millennial buyers not interested in a 2,000-page catalog

September 1, 2017

Traditional industries including industrial supply lag consumer retailers by about a half decade. Millennials consume information differently than the boomer generation, or even Generation X. Distributors not already making adjustments will start to see declining returns.

B2B trends

Only 51% of sales reps hitting quotas; 71% of customers ready to switch suppliers

September 1, 2017

When selling safety products, it is extremely important for distributors to be considered “trusted advisers” to customers. Fifty-three percent of B2B customers strongly agree that their supplier is a trusted adviser.

The International Glove Association 2017 Glove Symposium

2017 Glove Symposium March 19-21, 2017

January 1, 2017

The International Glove Association is excited to hold the 2017 Glove Symposium in Tucson, Arizona, March 19 -21, 2017.

Top 7 social media marketing trends will dominate 2014

May 1, 2014

Investing time and resources into a social media strategy is most definitely a necessity in 2013, the tipping point in public sentiment from “should have” to “must have” will occur this year.

This webinar will provide attendees information and demographics on the profession and what can be done to make every effort to ensure young OEHS professionals are learning about what we do to continue our “mission” – working with management at all levels to ensure that a safe and healthy work environment is provided and maintained.