Catalina CiobanuPBI Performance Products, producers of high-performance PBI® fiber, announced today a new addition to the company’s Americas Sales and Marketing team to meet the needs of their growing footprint and expanding customer demand for PBI fabrics. Catalina Ciobanu was appointed as the new Marketing Leader – The Americas.

Catalina brings with her 10 years of experience in the fire service industry. Prior to joining PBI, Catalina held a marketing role at Honeywell First Responder Products where she led the development and execution of branding and marketing communication strategies, and she also managed the graphic design and tradeshows and events team.

“We’re thrilled to welcome Catalina to our team. She brings to us and our customers tremendous experience, knowledge and many notable accomplishments. She truly shares our vision, passion and, above all, our commitment to the fire service community,” says Bill Lawson, President of PBI Performance Products.

“I’m excited to be part of PBI,” says Catalina. “I’ve spent most of my career in the fire service industry with companies that developed products aimed at protecting firefighters and first responders in the field. I look forward to continuing that commitment as I begin a new chapter with PBI.”

In her new role, Catalina will be responsible for developing the marketing, branding and communications strategies for PBI. She will oversee the development of advertising campaigns, sales tools and collateral material, as well as manage conferences, tradeshows, seminars and special VIP events. Catalina will also be involved in business development activities and sales efforts.

About PBI Performance Products

PBI Performance Products, Inc. is the sole producer of high-performance PBI fiber – used in turnout gear outer shells, thermal liners, moisture barrier substrates, Technical Rescue and Wildland garments, and hoods – and other premium flame-resistant fabrics.

PBI Performance Products, Inc. provides firefighters, first responders, petrochemical and utility workers, soldiers, and emergency professionals around the world the ultimate in thermal and flame protection, combined with comfort and durability.

PBI Performance Products, Inc. is a wholly owned business of The Intertech Group, Inc., located in North Charleston, SC. The InterTech Group is a holding company and operator of a diverse global group of companies specializing in custom-engineered solutions.

For more information, visit