Have you registered as an attendee, a speaker, a sponsor, or an exhibitor? Here are some quick tips to consider to help you leverage your upcoming presence at this year’s conference. These tips also apply to all presentations or work you would like to share. Some require an active approach, while others are simpler and more passive.
Social media. Online social interaction is an essential part of today’s communication strategy, so this is combined into first and second points. Twitter and LinkedIn are your best avenues to promote yourself professionally through social media channels, so if you’re even a casual user of either, consider investing a little time in promoting your attendance, booth, or session.
Look up various hashtag ideas in Google (or even Twitter’s search function) and see what conversations are happening in that space. If the audience seems relevant to you or your subject matter, start using that hashtag as you begin promoting yourself.
For LinkedIn, find and join relevant groups for your area of expertise (if you haven’t already); the AIHA members group is a great place to start. Make sure you read and understand the group’s rules about posting first, then construct a topic where you can mention your session or booth and invite discussion. It’s important here to not “spam” these groups; you should be interested and involved in talking about a topic or subject that is relevant to your attendance goals.
Other professional networks. Are you a member of another local, regional, or national group that serves your profession? You can promote yourself through their communications as well, often through an article or mention on their website, blog, or social media feeds. Take a moment to reach out to them and find out what they need; you’ll often be surprised as these groups are always looking for great information to share with members.
Personal contact. You can promote yourself at AIHce through a more passive method via your email. While you could send out a personalized message to all of your contacts, we’d recommend a more passive approach – use your email signature! (Check your company’s signature policy first before altering your work email. You can also adjust most public email signatures as well, such as yahoo, gmail, me.com, and others; just check your options/settings in your email program on how to do it.)
A few simple lines after your name that includes a link to the conference, your session, and/or your company’s booth is all you’ll need to add.
Your other presentations. Do you often speak at other professional gatherings? If you’re presenting at a meeting or other event that includes peers and other IH professionals, consider slipping in an AIHce EXP promotional slide at the end of your deck. It will show as you wrap up, giving the audience (and possibly their network) another way to connect with you.
You have information that is important to share, so why not let people know it?