Falls are the leading cause of death in the construction industry, but safety warnings are so frequent they can turn into white noise. National electrical contracting company, Rosendin, found an engaging way to educate workers by mixing science with creative storytelling techniques. Their video demonstrates what would happen to the human body if a person were to fall from a height of 12 and 20 feet. Using ballistic dummies that are 95 percent recreations of the human body, the Rosendin team simulated falls in a controlled setting and brought in a medical doctor to provide on-site analysis of the injuries. They even do a mock autopsy to discover internal damage. Rosendin's goal is to educate viewers on the importance of proper fall protection and prevent serious injuries and death.