When new materials and innovations are introduced to an industry, it’s important for companies to embrace and utilize them to their advantage. According to Business Unit Director Bruce Todtfeld, that’s exactly what Keen Utility is doing.

Working out of Portland and founded in 2003, Keen Utility specializes in industrial work boots and shoes. As new segments of employees join the workforce, Keen emphasizes the importance of providing the right kind of products for everyone’s individual needs. Todtfeld tells us about Keen’s innovative hybrid footwear products – what they call “athletic work footwear” – and about the variety of products they have available for women. He also offers advice on what to look for when buying safety footwear.

Bruce Todtfeld is a business unit director at Keen Utility, a family-owned hybrid footwear company on a mission to make the outdoors and trades more accessible and inclusive.