EMU Safety Launches Eyewear Brand in United States and Canada

EMU Safety, an Australian protective eyewear brand, officially launches its collection of safety glasses in the United States and Canada.

With nearly 70% of eye injuries in the United States happening at work, EMU Safety aims to change the statistics by offering protective eyewear that people actually choose to wear, not just because they have to, but because they want to.

Engineered to perform in demanding work environments, all EMU Safety glasses meet Z87.1+, the U.S. standard for high-impact eye protection, while looking and feeling more like premium sunglasses than traditional PPE. From the job site to the weekend, EMU’s frames are built for work and made for life.

Motivated by years of wearing uncomfortable and unattractive safety glasses on the job, EMU Safety Founder and Creative Director, Kate Mannix set out with a clear and ambitious mission: to redefine what protective eyewear could be.

“After wearing ugly, uncomfortable safety glasses to work every day I decided there had to be a better way,” said Mannix.

“Our goal was simple: create safety glasses that meet the highest safety standards, look incredible, feel amazing and can handle whatever the day throws at you.”

Available in a variety of lens options, including clear, tinted and polarized, and offered in multiple frame styles and colors, the collection is designed to suit every face, role and environment—from construction and mine sites to healthcare, and everything in between.

The EMU Safety collection will be available from 8 August 2025 at www.emusafety.com and through select retailers across the U.S. and Canada. Prices start at $79.95 for polarized lenses with tinted lenses $59.95. For wholesale or corporate orders, visit emusafety.com/pages/wholesale-enquiries.

KEYWORDS: Eye Protection