Sperian Protection, formerly Bacou-Dalloz, today announced the reorganization of its Survivair®, Securitex™ and BioSystems™ brands under the newly created brand, Sperian Fire.

The launch of the Sperian Fire brand enables the company to re-focus its core business units around a single unified vision that reflects the company’s commitment to being “the company that listens,” according to a company press release.

At the core of this vision is a three-part platform for product development and innovation that capitalizes on the company’s 45-year history of excellence while reinvigorating the process of designing high performing products by directly involving firefighters, according to the press release.

This platform includes:

Feedback Battalion™, launched earlier this year as the first online advisory panel of firefighters.
ActionReadyhigh-performing products, which includes Sperian Fire’s line of turnout gear, gas detectors and SCBAs.
ProvenTested, a new quality assurance program in which products bearing the ProvenTested seal of quality are tested internally in Sperian Fire’s labs, factories and facilities before being sent out to be externally tested by a third-party company.

“By unifying our efforts, the new Sperian Fire group is better poised to meet the needs of the brotherhood of firefighters,” said Bill Sokol, VP of Strategic Marketing, Sperian Fire. “More than just a new name and logo, we have seized upon this re-branding as an opportunity to revitalize the way we envision and build innovative products — our customers can rest assured that we are delivering equipment that has truly earned its place in the fire house.”

For more information about the new Sperian Fire, pleasewww.sperianfire.com.