Study: Motorists rank distracted driving as top safety threat (7/30)
In an effort to spark the dialogue about improving our safety culture and working toward the goal of zero deaths on our nation’s highways, the AAA Foundation launched its second-annual survey of the driving public on a wide variety of issues.
“Over the past 25 years, motor vehicle crashes have prematurely, violently and tragically ended the lives of one million Americans â€” killing more of our children, teens and young adults than any other single cause,” said AAA Foundation President and CEO Peter Kissinger. “That’s one death every 13 minutes.”
Distracted driving was top-of-mind for motorists, with 80 percent of motorists rating distracted driving as a very serious threat to their safety. Even those who admitted to distracted driving acknowledged they were putting themselves in danger. For example, more than half of those who admitted to reading or sending text messages or e-mails while driving indicated they were much more likely to have an accident.
“As mobile technology evolves at a breakneck pace, more and more people rightly fear that distracted driving â€” phone calls, e-mails and texting â€” is a growing threat on the highways. The 2009 Traffic Safety Culture Index shows that people today fear distracted drivers almost as much as drunk drivers,” said AAA Foundation President and CEO Peter Kissinger.
Following are some survey highlights:
- 90% of respondents said people driving after drinking alcohol was a very serious threat to their safety; 87% said the same about text messaging or e-mailing while driving;
- 80% of motorists rated distracted driving as a very serious threat to their safety, yet many admitted performing distracted behaviors like talking on the cell phone or texting or e-mailing while driving within the last month;
- Over two-thirds admitted to talking on a cell phone and 21% admitted to reading or sending a text message or e-mail while driving in the past month;
- Nearly 90% said that texting or e-mailing while driving was a very serious threat to safety, yet 18% of those same people admitted texting in the past month;
- 58% said that talking on a cell phone while driving was a very serious threat to their safety, yet 55% of those same people self-reported talking on cell phones while driving in the past month.
- Nine out of 10 people considered running a red light unacceptable, yet 26% of those same people admitted to running a red light;
- Nine out of 10 people considered tailgating unacceptable, yet 24% of those same people admitted to tailgating in the past 30 days;
- 63% considered speeding 15 mph or more on the highway unacceptable, yet 28% of those same people admitted doing so in the past month. Fully 95% of people rated speeding 15 mph or more over the speed limit on residential streets unacceptable, yet 21% of those same people admitted doing so in the past month.
“There are many motorists who would never consider drinking and driving, yet they think it‘s somehow okay to text or e-mail while driving. We need to stigmatize distracted driving to the same degree as drunk driving in our culture, because both behaviors are deadly,” said Kissinger. “This survey shines the light on drivers behaving badly; it also raises some dangerous public misconceptions. We’d like to end the belief that ‘it’s the other guy’s problem’ and end the false sense of security that ‘if I chat on a hands-free cell phone I’m somehow safer.’”
For more information, visit www.AAAFoundation.org.