Milliken & Company Unveils New Innovation Identity
April 26, 2011
Milliken & Company, a leading global manufacturer of specialty chemicals, floor covering and performance materials, announced today that it has positioned itself to bring leadership to innovation around the globe through a transformative brand identity that builds upon its successful 150 year company history.
A result of a focused strategy centered on innovative problem solving and the culmination of more than two years of research and planning, the brand unites all of Milliken’s disciplines, including specialty chemical, floor covering, and performance materials, around a central purpose and passion: take a fresh approach to creating innovations that add value to people’s lives, improve health and safety, and support sustainability.
To support its commitment to delivering world-class innovation, the company also unveiled a new logo for the first time in 40 years. Reflecting the vibrancy and creativity of the organization and based upon the signature of the company’s 70-year leader and former chairman, the late Mr. Roger Milliken, the new logo is simple, playful, bold, and signals a continuing commitment to excellence, leadership, and ethics.
The new brand identity was introduced today to its approximately 7, 000 associates worldwide.
“Today, we are breaking ground on a new phase of building the company’s future, an effort that continues to be grounded in quality and the values we’ve always held,” states Dr. Joe Salley, President and CEO of Milliken & Company. “Our new identity is an affirmation of who we have always been; a community of innovators invigorated by the challenge of finding new and creative ways to enhance people’s lives and make the world around us easier, safer, more sustainable and more beautiful.”
Milliken focuses its innovation resources on three core areas: deep science, unique insights and meaningful design, to bring a new approach to customer challenges. “Ultimately, customers come to Milliken to meet challenges and solve problems,” continues Salley. “Our identity brings together all our strengths – ground-breaking products, deep customer relationships and operational excellence - to create innovative solutions that help our customers succeed.”