Kimberly-Clark Professional unveils new global brand identity
“Kimberly-Clark Professional is one of the world’s most respected business-to-business brands,” said Jan Spencer, global president, Kimberly-Clark Professional. “We are evolving from a series of local visual identities to a fresh, consistent worldwide approach with a unified brand strategy and graphic identity.”
The new global brand identity, to be phased in over a period of two years, incorporates a number of elements:
- An inviting, contemporary look for the Kimberly-Clark Professional parent brand logo.
- A strategically and visually defined portfolio of six powerful, global brands, including Kleenex, Scott, Kimcare, WypAll, KleenGuard, and Kimtech Brands.
- A unifying approach, with clean, consistent designs, for all communications materials – from product packaging and sales collateral to presentations and business cards.
“In today’s business-to-business economy, trusted brands are king,” adds Drew Barfoot, vice president of Kimberly-Clark Professional North America. “They create differentiation in the marketplace, help to build customer loyalty and communicate a known level of quality, thus increasing the likelihood of purchase.”