The International Safety Equipment Association (ISEA) has named Lydia Baugh to the newly created post of communications director. In this capacity, Baugh is responsible for developing and implementing the association’s communications strategy, which includes overseeing the communications activities of ISEA’s programs and providing strategic support to the President and senior management. She will also act as a catalyst for integrated communications thinking and knowledge management across the organization and its membership, including stakeholder relations, media relations, and the production of publications.

“With a background in logistics, transportation, manufacturing and energy, Lydia has cultivated extensive experience in communications strategies and is skilled in implementing strategic communications, media relations and social media strategies to reach targeted objectives,” said Daniel K. Shipp, President of ISEA.  “She will create effective media strategies to support ISEA’s campaigns and programs, and lead marketing initiatives for brand strategy and development, public relations, publications and knowledge management.”

Previously she worked as compliance and communications manager at Daher-TLI, a global nuclear services provider that currently operates in Europe, Africa, the Middle East, Asia and Latin America. Baugh supported communications and compliance for the logistics of the ‘Megatons to Megawatts’ program, an initiative to eliminate nuclear warheads by recycling them into fuel for American power plants. She managed a driver safety program to ensure compliance with all federal, state and local regulations.

Baugh has served as media strategist for organizations such as Booz Allen Hamilton; to help raise their corporate visibility, and for programs such as National Highway Traffic Safety Administration’s safe driving initiatives and the National Institutes of Health small business outreach programs.

Baugh also has a broad range of safety and safety related equipment knowledge during time spent working with manufacturers, suppliers and distributors of Personal Protective Equipment (PPE). She provided support to organizations cultivating a safety conscious work environment and positively influenced safety practices among their employees.

In addition to her professional experience, Baugh holds a master’s degree in strategic public relations from George Washington University’s School of Political Management. She currently resides in Bowie MD, with her husband Warren and two children.

Located in Arlington, Va. ISEA is the trade association for personal protective equipment and technologies.  Established in 1933, ISEA supports its member companies in manufacturing and marketing the highest-quality products to protect the safety and health of people who may be exposed to potentially harmful situations while working on the job or at home. For more information visit: www.safetyequipment.org