James Smith is co-CEO at A-SAFE. With 25 years of experience in the industry, Smith has transformed this family business into a global enterprise with 700 employees and presence in over 65 countries. Smith is based in West Yorkshire (UK), and specializes in industrial safety innovation, product development, and global market expansion, with a rigorous focus on quality testing standards and a strong passion for building lasting customer relationships. Supplying transformative safety tech to warehouses, factories, airports, and more, A-SAFE's impact spans across 65+ countries around the world.
