Safety Today, Inc. is embracing new technology to increase customer value. As a provider of comprehensive safety solutions to companies worldwide, the company has been researching the best ways to utilize technology to improve customer service, and they found the answer at their fingertips — specifically, the tapping of fingertips on iPads.

Safety Today has outfitted its entire sales force with iPads, chock full of tools to help streamline buying processes. Whether visiting existing customers with special contract pricing or calling on new ones, salespeople find the most valuable process improvements come from a special version of an e-commerce app. Safety Today worked with the app’s developers to customize software precisely for their business model and array of products. The company’s salespeople can now use the new app on a visit with the customer to create immediate product quotes and speed up the ordering process to mere minutes.

Quotes for new orders can be created and emailed to the customer on the spot. No more waiting for a return call or for the salesperson to return to the office to crunch the numbers. Sample requests for new products are also placed in real time.

The app mirrors Safety Today’s website in functionality, including detailed item descriptions and product information sheets on everything Safety Today sells, from gloves to hard hats to safety glasses. The fully loaded e-commerce app also requires no Internet connection for operation. A content library contains customer reports, safety audit and survey results, marketing materials, training tools and more.

“This iPad app is a tool that gives the customer and our salesperson the opportunity to work together in real time, without waiting for an email or a return phone call from customer service,” said Tony Spearing, vice president of Safety Today. “This isn’t just e-commerce; it’s a distinct advantage for both our salespeople and our customers, saving time and increasing efficiencies.”

About Safety Today

Since 1946, Safety Today has been a resource for safety solutions. Safety Today acts as full-service safety expert to their customers. The company operates from both U.S. and Canadian headquarters locations, serving customers around the world. Safety Today’s international strategic alliances with documented, professional supply partners enables the company to provide a full range of safety products, programs and services to clients across the globe. For more information: Safety Today USA, 3287 Southwest Blvd., Grove City, Ohio, 43123; phone: 800-837-5900. Email: Web: In Canada, 195 Savannah Oaks Drive, Ste 6 & 7, Brantford, Ontario, N3V 1E8; phone: 800.263.1251.