National Safety Apparel kicks off 2017 with an investment in leadership in its marketing and product management departments. The protective apparel manufacturer announces the addition of Heidi Sweeney as Director of Marketing and the assignment of Alisha Hay-Rohrer to Director of Product Management.

Alisha Hay-Rohrer has been a supporter of National Safety Apparel throughout her career. This relationship began at her time with an internet safety apparel distributor as Business Unit Manager in 2009. She joined the National Safety Apparel family as a Senior Product Manager in 2013 and was promoted to Director of Marketing and Product Management in 2014. The decision to appoint her as the Director of Product Management will allow her to focus all of her talents on the product management side of the business.

Heidi Sweeney began marketing in the flame resistant garment industry in 2002 with Fire-Dex LLC, a fire safety manufacturer in Medina, Ohio. In addition, she was the Co-founder and President of an internet safety apparel distributor. Since the sale of her interests, Heidi has driven growth and returns through sales, marketing, and technology as Director of Sales and Marketing at multiple companies. Today, she brings her strong background in digital and traditional marketing to drive success as Director of Marketing.

These changes will allow a more focused approach to marketing and product management at National Safety Apparel. The company looks forward to continued success and growth with the support and guidance of these talented women.

National Safety Apparel is a leading USA manufacturer of protective apparel for six key industrial markets: Arc Flash, Flash Fire, Heat and Thermal, Cut, High Visibility, and FR/AR Rainwear. Since 1935, National Safety Apparel has been a reliable source for quality craftsmanship.