The American Society of Safety Engineers is no more. As of today, the organization that with more than 37,000 members worldwide is the American Society of Safety Professionals (ASSP), a name that comes with a revised logo, redesigned website and rebranded social media channels.

“We’re evolving with our profession to stay at the forefront of workplace safety advancements,” said ASSP President Jim Smith, M.S., CSP. “Our members are involved in various management systems and technical safety areas such as risk assessment, hazard identification, injury prevention and workers’ compensation. They also work to improve human and organizational safety performance. It’s an exciting time to be part of our organization.”

The organization says revamping its brand will better reflects its current membership and will position it for growth with young safety professionals.

According to the ASSP, “Sound safety practices lead to increased productivity, higher employee satisfaction, improved business outcomes and a better reputation.”

Followers of the ASSP on social media can check out its new Twitter feed, revamped Facebook page and updated LinkedIn company page. Social channels are an easy and effective way to stay informed of the latest workplace safety news, educational opportunities and global events.

The Society’s website is now, featuring a complete redesign that showcases ASSP’s strategic priorities of education, advocacy, standards and member communities. Visitors can more readily access the information they need, trusting ASSP as an authoritative, go-to source for expertise. The new website presents useful content that answers questions and solves problems for the occupational safety and health community. It also features single sign-on and real-time purchasing capabilities that enhance the overall customer experience.

The Society was founded as the United Association of Casualty Inspectors in 1911 as a result of the tragic Triangle Shirtwaist Factory fire that killed 146 garment workers in lower Manhattan. It was the deadliest industrial disaster in New York City history, leading to reforms that improved workplace safety. The Society’s name shifted in 1914 to the American Society of Safety Engineers. Last year in a historic vote, members approved the change to ASSP.

ASSP’s new brand will be on display at its Safety 2018 Professional Development Conference & Exhibition in San Antonio, taking place this Sunday through Wednesday (June 3-6) at the Henry B. Gonzalez Convention Center.