The emerging trend of drug-impaired driving will be paired with the National Highway Traffic Safety Administration’s (NHTSA) usual effort to combat drunk driving in a new series of public service announcements that will run through one of the deadliest times on U.S. roads - the Labor Day holiday weekend (Aug. 15-Sept. 3).

The new campaign, If You Feel Different, You Drive Different, will be disseminated in national television, radio, and digital ads will run in support of the campaign, including the newest drug-impaired driving advertisement.

Plan ahead for safety

The agency is encouraging everyone to plan ahead, especially when celebrating the Labor Day weekend: never drive high or drunk, use public transportation, or call a ride-sharing service or cab to make sure you get home safely.

“A driver’s judgment and ability to react are both impaired when driving high, but many drivers don’t realize that it’s dangerous and illegal,” said Heidi King, NHTSA Deputy Administrator. “Driving either drunk or high is a DUI; impairment is impairment.”

Watch for more enforcement

Driving under the influence of drugs or alcohol is illegal in all 50 states, as well as the District of Columbia and Puerto Rico. In the weeks ahead, state and local law enforcement agencies will be stepping up enforcement to put an end to impaired driving.