Ergodyne’s Lindsay Votel Herda, Senior Communications Specialist, was recently named one of the 2012 “Women to Watch” in the May issue of the Minneapolis / St. Paul Business Journal. Recipients of this award were determined based on professional achievements and leadership qualities.
At Ergodyne, Lindsay manages advertising, public relations and the overall Tenacious Nation campaign, including the Tenacious Tester program for end users of Ergodyne gear; Team Tenacious for corporate sponsorships; and Tenacious Giving for charitable and product donations. As stated in the article, after two years on the job, Lindsay's efforts have resulted in a 415 percent increase in unpaid media coverage and a 371 percent increase in media impressions.
“It is not often that one encounters someone as positive and hardworking as Lindsay. She embraces her co-workers and seeks to bring out and utilize the best qualities in each of them,” said Nellie Nakasone, Marketing Intern at Ergodyne who originated the nomination.
“Lindsay’s commitment to brand consistency, attention to detail and leadership skills make her one to watch!” added Mike Dinndorf, Marketing Director at Ergodyne.
Lindsay received her award at the Women in Business Luncheon on Wednesday, May 23 in Minneapolis, Minnesota.
Since 1983, Ergodyne has pioneered the development of products that Make The Workplace A Betterplace®. What started with just one product has grown into a line of top flight, battle-tested, Tenacious Work Gear®; all precision crafted to manage the elements, improve productivity and provide protection for workers on jobsites the world over.
The current lineup is extensive and constantly growing: ProFlex® Hand Protection, ProFlex® Knee Pads, ProFlex® Supports, Trex™ Footwear Accessories, Chill-Its® Cooling Products, N-Ferno® Warming Products, GloWear® Hi-Vis Apparel, Squids® Lanyards, Arsenal® Equipment Storage Systems, and CORE Performance Work Wear® and SHAX® Portable Work Shelters.