Educational ResourcesIn the newly released Crisis Management Guidebook, 45 top communications experts from corporations, agencies and nonprofits explore innovative developments in crisis management. This guidebook includes first-hand experiences on issues ranging from internal communications to social media tactics to handling the press. 

The Crisis Management Guidebook is available at

Crisis planning means taking a long, hard look at a company, its products and services and the people who represent the company to the world. It means assessing weaknesses and vulnerabilities. It also means strategizing and creating an action plan; one that identifies teams, internal assets, lines of communication and communications protocols. This crisis communications resource will give readers proven strategies and tactics to create an effective, step-by-step crisis action plan for the next time a crisis hits.

Crisis Management Guidebook chapters include:

  • The Crisis Plan
  • Social Media
  • Media Relations
  • Internal Communications
  • Issues Management
  • Litigation PR
  • Case Studies
  • Review Full T.O.C.

Crises are a part of doing business. Handled well, they demonstrate to a company's publics that their organization puts people before profits, truth before denial and spin. When a crisis is handled poorly, it can escalate to a point of no return. The key to handling crises is to be ready ahead of time for the storm that is always on the horizon. This must-have crisis resource, takes the panic out of the initial response to a crisis and equips communicators with the skills to set the tone for the post-crisis communications, out-reach and repair efforts.

Print and digital versions are available at

PR News’ Crisis Management Guidebook will serve as an invaluable resource for public relations professionals at any organization. This guidebook delivers a comprehensive look at the inception, management and resolution of a PR crisis.  

Contact Laura Snitkovskiy at with any questions regarding this guidebook.