Landmark ad campaign yields almost 200,000 more calls to state quitlines after 12 weeks
June 20, 2012
The "Tips From Former Smokers" national ad campaign has generated almost 200,000 additional calls to 1-800-QUIT-NOW, a portal that links callers to their state quitlines, and more than 400,000 additional unique visitors to www.smokefree.gov, a federal website designed to help people quit smoking, the Centers for Disease Control and Prevention announced recently.
Legislation to equalize tax rates on all tobacco products is getting endorsed by American Public Health Association (APHA), which says it will help reduce tobacco use – and raise revenue.
Two weeks after the Centers for Disease Control and Prevention (CDC) launched the Tips from Former Smokers campaign, calls to the 1-800-QUIT-NOW quitline have more than doubled.
Tobacco control programs and policies prevented more than 795,000 lung cancer deaths in the United States from 1975 through 2000, according to an analysis funded by the National Cancer Institute (NCI), part of the National Institutes of Health.
The decline in smoking over the past five years is “encouraging news,” but more decisive action is needed to protect Americans from the health effects of tobacco, according to the American Heart Association (AHA).