So, what is data accuracy? Data accuracy is one of the “six dimensions” of data quality and it can be defined as the “degree to which the data correctly describes the ‘real world’ objects being described.” This definition makes it easy to see how poor data accuracy could greatly impact your ability to use your data effectively.
Many companies starting their data analytics journey make the mistake of skipping the data cleaning process all together. None of us want to see how the sausage is made, we just want the bratwurst to magically appear. But as we have seen over, and over, insightful analytics cannot be achieved with poor data quality.