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2015 Media Technology Study

March 12, 2015

Background

BNP Media’s Market Research Division, in conjunction with ISHN, has conducted the 2014 Media Technology Study in order to provide detailed information about media and technology usage among ISHN subscribers. The results of this study will be used to publish an editorial in an upcoming issue of ISHN.

Objectives

The key objectives for this study are to understand:

  • Types of devices used in health and safety-related jobs
  • Use of electronic tools in the job environment
  • Types of communication platforms used

Study Details

Target Audience: Active, qualified subscribers of ISHN whose primary business involves utility, building materials/construction or any type of manufacturing

Sample Selection: Systematic random sample from the domestic circulation (on an Nth name basis)

Survey Method: Web-based

Incentive: Two (2) $100 and one (1) $50 American Express gift cards were given to three randomly selected survey participants

Fieldwork Dates: December 3-17, 2014

Data Tabulation and Presentation

All closed-ended numerical data is tabulated using SPSS (a statistical software package), while open-ended questions are either summarized, coded or included as written by respondents, as appropriate.

Sample sizes may vary throughout the report due to skip logic, data cleaning or missing responses. Some totals may not equal 100% due to rounding.

Be sure to consult with the Market Research group before using results from this study for external purposes (i.e. sales, promotional materials, editorial/content, etc.).


 

DOWNLOAD STUDY BELOW

MEDIA TECHNOLOGY STUDY

 

Clear Seas Research

KEYWORDS: cellphones safety professionals

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