Background
BNP Media’s Market Research Division, in conjunction with ISHN, has conducted the 2014 Media Technology Study in order to provide detailed information about media and technology usage among ISHN subscribers. The results of this study will be used to publish an editorial in an upcoming issue of ISHN.
Objectives
The key objectives for this study are to understand:
- Types of devices used in health and safety-related jobs
- Use of electronic tools in the job environment
- Types of communication platforms used
Study Details
Target Audience: Active, qualified subscribers of ISHN whose primary business involves utility, building materials/construction or any type of manufacturing
Sample Selection: Systematic random sample from the domestic circulation (on an Nth name basis)
Survey Method: Web-based
Incentive: Two (2) $100 and one (1) $50 American Express gift cards were given to three randomly selected survey participants
Fieldwork Dates: December 3-17, 2014
Data Tabulation and Presentation
All closed-ended numerical data is tabulated using SPSS (a statistical software package), while open-ended questions are either summarized, coded or included as written by respondents, as appropriate.
Sample sizes may vary throughout the report due to skip logic, data cleaning or missing responses. Some totals may not equal 100% due to rounding.
Be sure to consult with the Market Research group before using results from this study for external purposes (i.e. sales, promotional materials, editorial/content, etc.).
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