SKECHERS steps up with work safety accessories
Industry leader EB Brands to debut SKECHERS work safety lines in fall 2016
Leading footwear and apparel brand, SKECHERS USA, Inc. (NYSE:SKX) and EB Brands, a top provider of workplace safety equipment, announced today that they will partner to launch a full range of SKECHERS branded workplace safety gear and accessories.
“We are thrilled to be partnering with SKECHERS,” said Steven Brigham, Chief Executive Officer at EB Brands. “It’s a timeless brand and we are confident that we can provide devoted fans with more of the quality products they have come to expect from the SKECHERS brand.”
The SKECHERS-branded line will draw on an array of branded assets to help bring the line to life in the look and feel of SKECHERS. The line will focus on work safety products and will launch at retail in early Fall 2016.
“We’re excited to be partnering with a company like EB Brands because they have outstanding product development and global distribution capabilities,” said SKECHERS president Michael Greenberg. “We look forward to expanding the SKECHERS brand into more product categories for our customers. This is a partnership that will utilize both companies’ best assets to ensure our brand shines through with these new product launches.”
SKECHERS offers two distinct footwear categories: a lifestyle division which includes comfort-focused, trend-right product for men, women and kids, and the Skechers Performance Division which offers Skechers GOrun and Skechers GOwalk footwear.
Celebrity brand ambassadors for SKECHERS' collections include boxing champion Sugar Ray Leonard, legendary drummer Ringo Starr, multi-platinum recording artist Demi Lovato, Grammy-nominated singer and songwriter Meghan Trainor, model and actress Kelly Brook, and TV personality Brooke Burke-Charvet. In addition, elite runners Meb Keflezighi and Kara Goucher as well as pro golfers Matt Kuchar, Colin Montgomerie, Belén Mozo, and Billy Andrade represent the Skechers Performance Division.
EB Brands was represented by Brandgenuity in this deal.
About SKECHERS USA, Inc.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 120 countries and territories worldwide via department and specialty stores, more than 1,200 SKECHERS retail stores, and the Company’s e-commerce website. The Company manages its international business through a network of global distributors, joint venture partners in Asia, and 13 wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin America and throughout Europe. For more information, please visit skechers.com and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
About EB Brands
EB Brands, headquartered in Elmsford, NY designs, develops, and manufactures a broad variety of consumer products sold globally into the home exercise, personal fitness monitoring, travel accessory, and gift markets. The company's products are marketed under owned brands (such as Sportline®, Valeo®, Perfect Solutions®, and Wego®, licensed brands (including Wenger®, SwissGear®, P90X®, and UFC®) and certain customer private labels. Additional information about EB Brands can be found at www.ebbrands.com.
Brandgenuity LLC is a leading independent brand licensing agency based in New York with offices in London. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include Stonyfield Organic, Viacom Network, Arm & Hammer, Hawaiian Tropic, Banana Boat, Playtex, Pepperidge Farm’s Goldfish, The Boppy Company, Winnebago Industries, Gas Monkey Garage, and MGM Studios, among others. For more information, please visit www.brandgenuity.com.