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Today's Safety NewsSafety Product InnovationsTransportation SafetyWorkplace Training Strategies

Driving Dynamics introduces new train-the-coach driver safety certification program

CoachInsight Advantage™ is an employer-onsite course that prepares and certifies company safety professionals to deliver Driving Dynamics’ new driver behavior and skills safety coaching service

April 29, 2019

Driving Dynamics Inc., a provider of driver safety training and risk services for fleet-based organizations that operate light-to-heavy duty vehicles, announced today the rollout of its CoachInsight Advantage (CoachInsight) certification course, the latest service under the company’s DriverAdvantage™ behind-the-wheel brand for individuals who operate light-to-medium duty vehicles.

CoachInsight is a four-day employer-onsite program that prepares company fleet safety professionals to conduct Driving Dynamics’ DriveInsight Advantage™ driver safety course. Coach-candidates participate in a combination of classroom lectures, role-play scenarios and driving exercises. Upon successful completion, certified coaches will be able to:

  • Motivate drivers to become highly engaged in the improvement of their safety behind the wheel
  • Analyze, interpret and incorporate the results of the CoachInsight driving skills and behavioral assessments to conduct personalized driver improvement coaching sessions
  • Instruct drivers on how to properly perform the skills-based, One Second Advantage™ advanced performance safe driving techniques
  • Implement the proprietary, CoachInsight coaching method to help drivers evaluate and reflect on the results of their online assessment responses
  • Guide drivers to determine which skills and behavioral deficiencies are most important for them to address and improve
  • Assist drivers in producing their own personal safety action plans designed to reduce risk and reinforce positive driving habits
  • Conduct a comprehensive development drive that enhances self-awareness, builds confidence and encourages a long-term desire to minimize risk while driving
  • Complete a final observation summary report for each driver coached

Graduates will receive a certificate of completion, a starter pack of driver coaching materials, a unique identification number and support access to Driving Dynamics coaching pros. To keep credentials in good standing, graduates are required to coach a minimum of ten individuals in their organizations per year and complete a re-certification course every two years.

“We are so excited to bring Driving Dynamics’ first instructor certification course to the marketplace and provide our customers with a convenient, flexible and consistent option for administering driver safety programs. This course includes validated driver assessments, our proprietary coaching methodology, an e-learning supplement and our exclusive One Second Advantage safe driving philosophy, making it a one of a kind program,” said Ben Langley, director of training development and innovation for Driving Dynamics and the company’s master coach. “Coach-graduates will be equipped with all of the tools needed to guide fleet drivers in discovering and addressing how their behaviors and skills influence their driving capabilities thereby effecting a positive reduction in road incidents across the fleet.”

Driving Dynamics is showcasing its CoachInsight Advantage program at booth #157 during the 2019 iP Utility Safety Conference and Expo, April 30 through May 2 in Denton, Texas and at booth #2611 at the American Society of Safety Professionals (ASSP) Safety 2019, June 9 through June 12 in New Orleans, Louisiana.

For more information about Driving Dynamics’ driver safety coaching services, email staysafe@drivingdynamics.com

About Driving Dynamics Inc

Driving Dynamics provides driver safety training and fleet risk management services throughout North America. In business for more than 30 years, its behind-the-wheel, e-learning and simulator training and driver risk programs are based on sound research, proven learning methodologies and expert instruction.

Headquartered in Newark, Delaware, Driving Dynamics has earned its position as an accomplished provider of impactful driver training. In 2017 and 2018 it was named as Top-20 Safety & Health Company by Training Industry Inc. Through its business lines the company offers services for fleet professionals and drivers of passenger cars through commercial motor vehicles.

  • DriverAdvantage™—light-medium duty behind-the-wheel services
  • Center for Transportation Safety™—commercial motor vehicle driver training
  • DrīvActiv™ Online—digital driver training and risk services

For more information visit www.drivingdynamics.com

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