True NorthJan 6th, 2020 marked the official launch of our brand-new True North Gear® retail website. Both the True North and DragonWear brand sites will be merged under one parent website to create an enhanced online shopping experience.

The True North retail website

The new retail website will allow customers to order products online directly from True North and DragonWear. Users can create a personal account to save payment information for faster checkout and can track the shipping and delivery status of any order placed. In addition to the ability to purchase directly, the retail website also offers a variety of new and enhanced features that help to provide an overall optimized shopping experience. These features include both True North and DragonWear inventory available under a single domain with their own unique categories, improved design and user experience components for easier browsing and faster page load times, and a larger library of in-depth technical and industry related content. In conjunction with the retail site, all True North and DragonWear products will continue to be stocked and available for purchase through True North Gear’s valued network of dealers.

About the company

True North® is a trusted source for quality packs, bags and FR clothing. We design and manufacture gear and accessories for structure fire, wildland fire, and search & rescue markets. From our extensive line of RIT bags and turnout duffels for structure – to a full line of packs, bags, radio harnesses and clothing for wildland fire and search & rescue – every True North® product is built for demanding, everyday use. Product innovation and intentional design practices are just starting points; what truly distinguishes True North® is superior customer service backed up by a lifetime materials warranty. For nearly three decades, our passion for helping people be as comfortable and safe as possible in their gear has not changed, and the proof is in our products.

DragonWear®, a division of parent company True North Gear®, is a manufacturer of innovative, performance-based FR and arc-rated clothing for the utility, industrial safety and petrochemical industries. By continually developing new fabric technologies and advanced product design, we offer the pinnacle in performance and comfort in PPE workwear. All our fabrics are inherently flame-resistant and meet industry certifications and standards so you stay safe and protected on the job. That’s why “The Clothes You Live In” is more than just a tagline, it’s our commitment to you.

For more information, please visit us online at, contact us at 800-873-5725, or email us at