Magid, a manufacturer of personal protective equipment innovations, announced the launch of a new product line powered by the instant cooling innovations company MISSION®, along with an initiative to create an industrial heat safety protocol to help reduce the number of heat-related illnesses in the workplace and on the job site.

Magid Cool Powered by MISSION’s inaugural offering includes cooling bandanas, cooling neck gaiters/face covers, cooling towels and cooling skull caps – all designed to combat industrial heat illness in the workplace and the financial ramifications it has on businesses worldwide.  According to the Bureau of Labor Statistics, every day 11 workers are seriously injured or die from heat stress.  Magid Cool’s proprietary MISSION® cooling fabrics provide reusable, chemical-free cooling, which cools the fabric to 30 degrees below the average body temperature in less than 60 seconds, and stays cool for up to two hours providing long-lasting relief. 

Magid Cool uses MISSION’s proprietary and patented instant cooling technologies that professional athletes, such as Serena Williams and Dwyane Wade, have relied on for years. Workers in any hot condition — from the construction site to the factory floor — stand to benefit from this new line of innovative instant cooling products.  Heat stress, which can range from minor cramping to heat stroke — has many causes. These include:

  • High temperatures and humidity
  • Dehydration
  • Bulky PPE and equipment
  • Poor workplace regulations
  • Heavy physical exertion
  • Direct sun exposure
  • Limited air movement
  • Poor health or chronic health conditions

“Heat stress is a serious, potentially life-threatening issue that is completely preventable,” said Sarah Anderson, Director of Product Management at Magid. “Our new line of products powered by MISSION® uses state-of-the-art evaporative cooling technology to give instant relief from overheating.  Using our product along with necessary precautions like staying hydrated and taking consistent breaks will help reduce heat-related illness and injuries on the job.”

Magid teamed up with MISSION®, the industry leader in cooling textile engineering, to create a new line of instant cooling products, as well as a cooling safety program that will support its partners and establish heat safety protocols in the industrial sector. MISSION® is led by co-founder Chris Valletta, a former NFL football player with first-hand knowledge of on-the-job heat stress, and has partnered with the Korey Stringer Institute, whose CEO, Dr. Douglas Casa, is one of the world’s foremost experts on heat safety.  As part of that partnership, MISSION® has built a fully equipped, state-of-the-art Heat Safety Lab (complete with high speed treadmills, advanced bike ergometers and a comprehensive physiological monitoring system) to test and validate all MISSION® products before going to market.

To further address the issue of heat stress, Magid will join MISSION® and the Korey Stringer Institute to launch the first National Heat Safety Coalition with a goal to develop an Industrial Heat Safety Protocol to eliminate heat-related illness and resulting injuries in the workplace.

Further details about the coalition are slated to be released later this year.