Mechanix Wear, a leader in high-performance hand protection, and PBR (Professional Bull Riders), the world’s biggest stage for professional bull riding, announced a multi-year agreement that makes Mechanix Wear the Official Work Glove of the PBR. The brand also becomes an Official Partner of the PBR and PBR Unleash The Beast, the organization’s premier series.

“The Mechanix Wear and Professional Bull Riders brands are both synonymous with durability and performance,” said Michael Hale, CEO of Mechanix Wear. “This partnership allows us to leverage our innovative material technology to protect hard-working hands in the arena and beyond.”

Through the multi-year partnership, Mechanix Wear will equip those inside the arena, including the bull fighters protecting the riders, the gateman, latchman, and other members of the PBR arena operations and production crews, with gloves from its Durahide™ line, which are built with abrasion resistance performance leather, the ultimate tool for hardworking PBR hands.

Mechanix Wear and PBR will also launch two new social media content series for fans. The first series, Mechanix of the Ride, debuting later this month, will focus on reviewing the best ride of the weekend with analysis from PBR broadcasters. The second series, currently in development, will provide an exclusive behind-the-scenes look at the work involved to bring the PBR Unleash The Beast tour to life.

“This partnership will equip PBR and our teams with the high-performance hand protection needed to run events at the highest level on a weekly basis,” said Josh Baker, PBR SVP of Corporate Partnerships. “In addition to protecting the hardest-working hands in sports, our work with Mechanix Wear to develop unique and exclusive content will deepen fans’ understanding of our sport and showcase the men and women who contribute to its success.”

Mechanix Wear debuted its Original® glove at the 1991 Daytona 500 and has since extended beyond automotive applications into industries including commercial, hardware, farm and fleet. Now celebrating its 30-year anniversary, Mechanix Wear continues to roll out a full slate of products that deliver the superior fit, feel and function needed to provide protection to the PBR circuit at events through 2024.

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