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Safety Product Innovations

Sound Hero by Earfab Launches in the U.S.

Soundhero earfab.png

Credit: Earfab

May 16, 2025

Earfab, a digital pioneer in mobile hearing tech, launches Sound Hero — a community-powered platform turning 1.3 billion smartphones into instant tools for hearing health. Scan the ears of friends, coworkers, or teammates anytime, anywhere — on campus, at concerts, at work, or from your favorite café.

Certified custom-fit hearing protection from a one-minute smartphone scan delivered to your door within a week. No clinics, no delays. A Sound Hero initially offers four products: Concert, Industry, Hunt & Sleep.

“We believe hearing health should be instant, mobile, and personal,” says Carsten Jarfelt, co-founder of Earfab. “Sound Hero removes barriers of cost, clinics, and complexity, giving people one clear reason to say YES.”

Sound Hero isn’t just a product line. It’s a scalable platform for anyone to earn income while making hearing protection accessible. Scan your network. Earn commission. No inventory, no overhead. Earfab handles fulfillment and support.

  • “Living in San Francisco, you’re surrounded by city noise and late-night parties. I became a Sound Hero because we care about health, but we want convenience too,” says Shawna Yazdani, Sound Hero from San Francisco. “Now protecting the hearing of myself and others, is as easy as ordering takeout.”
  • “Being surrounded by manufacturing machinery every day and for decades, hearing protection matters. Earfab covers all the bases: easy to onboard from a smartphone scan, great to wear and keeps my teams safe,” says Glen Mason, Director of Advanced Manufacturing at Wilson Sporting Goods.
  • “I’ve worked on factory floors for years, and traditional hearing protection was always a hassle,” adds Kristian Oftebro, tech VP and Sound Hero in Irvine, CA. “This tech makes it simple to protect my colleagues and my kids — no excuses.”

How it works

BYOC: Bring Your Own Crowd. The Sound Hero activates their own personal network, and Earfab provides the tools, training, and support needed to grow their impact (and their business) from day one. 

You scan. We deliver. You earn. They get protected within a week. All from your smartphone.

Key Benefits

  • On-demand scanning; no clinic required
  • Custom-fit for concerts, workplaces, hunting, and sleep
  • Certified (ANSI S3.19-1974) and with acoustic filters
  • 100% mobile onboarding and zero-inventory
  • Scalable for individuals and enterprise teams

A growing need

Over 1.5 billion people globally have hearing loss, projected to reach 2.5 billion by 2050 (WHO). Sound Hero meets this need with affordable (starting at $99 all-in), fast, and accessible protection.

“We’re seeing demand across industries, schools, music venues, and everyday workplaces,” says Jesper Winther Andersen, CEO and co-founder. “Sound Hero is about removing friction so protection reaches everyone.”

Sign up today at www.soundhero.us and click “Become a Hero”

KEYWORDS: hearing protection

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