ISHN logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
ISHN logo
  • NEWS
    • Today's News
    • Global Safety News
    • Government Regulations
  • PRODUCTS
    • Product Innovations
    • Featured Products
  • TOPICS
    • Environmental Health and Safety
    • Facility Safety
    • Workplace Health
    • Occupational Safety
    • PPE
    • More Topics
  • CONSTRUCTION
  • TECHNOLOGY
  • COLUMNS
    • Best Practices
    • Dave Johnson: What’s going on
    • Editorial Comments
    • Leading Safety
  • MULTIMEDIA
    • ISHN Podcast
    • Videos
    • Cold Stress Education Quiz
    • Webinars
    • White Papers
  • MORE
    • Buyer's Guide
    • Newsletters
    • Convention Companion
    • Polls
    • Events
    • ISHN Store
    • Sponsor Insights
  • EMAGAZINE
    • eMagazine
    • Archived Issues
    • Contact
    • Advertise
  • JOIN TODAY!
Environmental Health and SafetyTransportation SafetySafety Technology

Safer Roads Ahead: How AI Vision Is Preventing Pedestrian Incidents on Worksites Before They Happen

By Michael Barnard
Vehicle road safety
LeManna / iStock / Getty Images Plus

Credit: LeManna / iStock / Getty Images Plus

November 24, 2025

Every year, the World Day of Remembrance for Road Traffic Victims invites the world to pause and reflect on the lives lost and the families changed forever by preventable accidents. While much of the focus falls on public highways, the same dangers persist in industrial work zones, where people and heavy vehicles still operate side by side. According to the US Bureau of Transportation data, 898 people lost their lives in work zones in 2023, including 240 fatalities caused by vehicle strikes. These incidents represent a pattern of risk that continues to play out on factory floors, in distribution warehouses, and on construction sites every day. We honored these victims by remembering them at the weekend, but we should also do everything in our power to protect those who continue to work in harm’s way. 

Industrial safety has always been defined by hindsight. Incidents prompted investigations, investigations led to retraining, and new procedures emerged only after something had gone wrong. But the hyperconnected, data-rich environment we now inhabit is opening the door to foresight. Across industries, advances in AI and machine vision are reshaping the way sites handle potential collisions. The concept of AI-based pedestrian detection isn’t new, but until recently the technology was prone to misreadings and false alarms that for many workers ended up being more of a hindrance than a help when it came to safety and productivity. Newer iterations of that technology can detect pedestrians accurately, even in busy, low-visibility environments filled with glare, dust, or steam. Using stereoscopic vision and edge-based processing, they can judge depth and distance with human-like precision, ensuring that what’s detected as a person actually is a person, not a traffic cone, a shadow, or a reflection. 

This level of reliability is rebuilding trust in safety technology. Instead of operators being overwhelmed by false alarms, they can trust the system to raise the flag only when there is legitimate risk of an incident occurring. When combined with telemetry and analytics, the data gathered from every one of these detections becomes another layer of insight, allowing the system to anticipate patterns, near misses, and operational risks before they escalate.

 

Hindsight is 20/20

The prevailing logic of industrial safety is grounded in reaction. Most safety measures, such as training programs, signage, and process reviews, are introduced only after a near miss or a serious incident has already taken place. It assumes that identifying what went wrong once is enough to prevent it from happening again. But in industrial environments where people and machines interact, often in dusty, low-visibility conditions, every single variable matters – lighting conditions, operator fatigue, shifting terrain, the difference between loaded and unloaded vehicle weight. Even the most rigorous safety protocols can be undone by a moment of operator distraction or a blind spot no one anticipated.

To be clear, operators themselves aren’t to blame for these incidents. In many cases, they are overwhelmed by signs, alerts, screens, and flashing lights – not to mention the intensity of the environment itself. The problem is that, until now, safety protocols have simply depended too much on “the human in the room,” mounting pressure on them in an already stressful work setting. False alarms only add to that pressure, leading to frustration when work is constantly interrupted. 

But the real problem with hindsight is that it can’t account for what it never actually sees. Near misses go unreported, risky behaviors become reinforced, and valuable lessons are lost in the gaps between shifts or sites. Predictive safety turns that cycle on its head. By collecting and analyzing data continuously, such as on vehicle movements, proximity alerts, and operator response times, AI-enabled systems make it possible to see the invisible precursors to an incident. Instead of reacting to a collision, they reveal the moments that could have led to one, giving organizations the chance to intervene early and change outcomes in real time.

 

Human-like machine vision

Just like humans, predictive safety in AI begins with vision – machines that can see, interpret, and respond to the world around them in real time. The latest generation of AI-driven detection systems combines stereoscopic cameras with edge-based neural processing, enabling equipment to perceive depth and distance the way a human eye would. Unlike earlier monocular or thermal systems, which struggled with glare, dust, or reflective surfaces, these advanced vision systems maintain clarity in almost any condition. They can distinguish a person walking through a haze of exhaust from the background noise of moving machinery, or identify a worker partially obscured by a load or barrier.

At the heart of this capability is the neural processing unit (NPU) embedded directly within the device. Processing occurs on the edge, milliseconds after a frame is captured, rather than being sent to the cloud for interpretation. This on-device processing makes a real difference, particularly in environments where even a half-second delay can mean the difference between a near miss and a fatality. The models powering these systems are trained on millions of hours of real-world industrial footage, often selected and annotated by workers in the field rather than dreamed up in a lab. As a result, they’ve learned to recognize human shapes through dust clouds, differentiate a reflective vest from a warning cone, and ignore the visual noise that would trigger false alerts in less mature systems.

This level of environmental awareness is rebuilding trust in a technology that was once written off for being too inaccurate and raising too many false flags. And what once allowed for a single intervention is now giving way to a broader feedback loop that helps sites understand why risks emerge in the first place.

As the world pauses to remember those lost to preventable vehicle-related incidents each November, it’s also a moment to look ahead to a future where technology helps ensure that such incidents never happen again. 

KEYWORDS: artificial intelligence (AI) road safety traffic safety

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Michael Barnard is VP of Sales at Speedshield Technologies.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • forklift safety

    Exploring the latest technologies in forklift safety

    With more staff and more stock in warehousing now more...
    Facility Safety
    By: Josh Cramer
  • welding

    All about welder’s flash or arc eye

    A flash burn is a painful inflammation of the cornea,...
    Environmental Health and Safety
  • dangerous jobs

    The 10 most dangerous jobs in the U.S.

    On-the-job deaths have been rising — hitting the highest...
    Government Safety Regulations
    By: Benita Mehta
Manage My Account
  • eMagazine Subscriptions
  • ISHN Newsletter & Other Newsletter Alerts
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the ISHN audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of ISHN or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • man wearing the the Sundström SR200 Full Face Mask Respirator
    Sponsored byOHD

    5 Fit Testing Mistakes That Could Cost You

  • This image shows Magid AcuSpex polarized blue mirrored safety glasses.
    Sponsored byMagid Glove and Safety

    Construction PPE Guide: What Crews Need for Each Task

  • lone worker in confined space
    Sponsored byAlphasense Ltd.

    GET THE LEAD OUT of your Safety Oxygen Sensors!

Popular Stories

SpaceX 7 launch

OSHA Investigating Fatal Fall at SpaceX Starbase

dust explosion

Tennessee OSHA Issues Record $3.1M Fine After Deadly Explosion at Munitions Plant

Worker Impairment

How to Tell When a Co-Worker is Impaired? A Safety Pro’s Challenge

top 10 most dangerous jobs

Poll

Seasonal Readiness

With the federal heat stress prevention rule on the horizon, which area of your safety program needs the most attention?
View Results Poll Archive

Products

Surviving an OSHA Audit A Management Guide, 2nd Edition

Surviving an OSHA Audit A Management Guide, 2nd Edition

See More Products

ISHN Podcasts

Related Articles

  • This image depicts a smart industrial control concept where a robotic arm is utilized in manufacturing.

    Using AI to Prevent Workplace Accidents Before They Happen

    See More
  • predictive analysis

    Rethinking predictive analysis: Learn how to stop workplace incidents before they occur

    See More
  • Short circuit migraines before they start

    See More

Related Products

See More Products
  • Top Ten Pitfalls in OSHA Recordkeeping and How to Avoid Them

See More Products

Related Directories

  • Crisis Prevention Institute

    CPI equips organizations with training and resources on preventing and de-escalating difficult behavior.
×

Become a Leader in Safety Culture

Build your knowledge with ISHN, covering key safety, health and industrial hygiene news, products, and trends.

JOIN TODAY
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Manufacturing Division
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing