The American Industrial Hygiene Association will launch a national PR campaign to stamp the brand of industrial hygiene and occupational and environmental health and safety professions on the national consciousness.

"We need to tell the story of why these individuals are a critical link in our business community," said AIHA Executive Director Steven Davis, in making the announcement.

Handling the details of message development, media training, crisis communications planning, annual meeting promotion and ongoing PR will be a communications firm, Association Vision.