Are the days of opacity in business really over? According to the book's publisher, the Internet, whistleblowers, aggressive news media, customers, trading partners, shareholders and community activists are gaining unprecedented access to information regarding corporate behavior, operations and performance Â¿ from financial data, employee grievances and internal memos, to environmental disasters, product weaknesses, international protests, scandals and policies.
Corporations are essentially becoming naked and "if you're going to be naked," say the book's authors, Don Tapscott and David Ticoll, "you'd better be buff."
The book introduces a host of new buzzwords: forced transparency, active transparency, apparent transparency, transparency fatigue, values dissonance, and the transparency divide. The authors report how "opaque" firms that lacked integrity have been devastated and, yes, in some cases, reborn.
Among the book's conclusions: