Imagine if printing a custom vinyl label were as easy as turning on the label printer, typing something on its QWERTY keyboard, and pressing a button.

DuraLabel has just released Lobo, a laptop-sized thermal-transfer label printer designed to meet the needs of general industry, office workers, and field workers. With a rechargeable Lithium-Ion battery providing more than three hours of continuous printing, as well as patented snap-in label cartridges in sizes ranging from .5" to 2", the DuraLabel Loborepresents a significant advancement in the “grab 'n go” label printer field.

Lobo snap-in print cartridges come in a large variety of commonly used colors and types of material, pulling from Graphic Products' ever-increasing library of supplies. Cartridges contain both ribbon and supply for ease of use, tailored for use in virtually any setting, with supply types designed to stand up to any industrial challenge.

Besides basic type labeling, Lobo has instant access to a library of more than 1,200 symbols and pictograms and basic design templates. The labeler’s firmware also allows users to create sequenced numbering and barcoding capacity. The device features a 3.5" color screen for WYSIWYG editing, a built-in carrying handle, and a full-sized ergonomic QWERTY keyboard.

More than a year in development, Lobo is a radical departure from other DuraLabel thermal transfer printers in design, look and feel.

“We’re heading in a whole new direction with Lobo which aligns with 5S and lean manufacturing. 5S visual cues are used to raise awareness of proper waste handling, managing workplace hazards and explaining operating procedures,” said DuraLabel chief marketing officer, Steve Stephenson.

Quick specs:

• Printer type: thermal transfer
• Print speed: 2 inches per second
• Resolution: 203 dpi
• Maximum print width: 1.89”
• Full size ergonomic keyboard
• 3.5” diagonal color LCD display
• 6 lb. weight
• Product box contains printer, power cord, USB cord, reference card

Lobo’s 12" square footprint lets users print labels on a desk, or countertop or even in a vehicle. Unlike most thermal transfer label printers on the market, Lobo doesn’t require network connectivity, online connection or even a power cord. Labeling software is pre-installed. Optional accessories include soft case and battery.

DuraLabel printers and supplies are manufactured and distributed by Graphic Products, providing visual communication solutions since 1970. DuraLabel offers more than 50 application-specific supplies and offers same-day shipping to meet customers’ just-in-time delivery requirements. Lobo comes with a five-year warranty and fast, friendly lifetime technical support. The DuraLabel Lobo introduction videoprovides an overview of applications, product features and benefits plus a super crunchy guitar, drum, and synthesizer track for your entertainment pleasure.

For more information, visit www.duralabellobo.com/.