I believe academicians interested in making a positive difference can effectively translate their science into practice if they step away from the jargon of the academy and learn the issues and language of the businesses they aim to help.
Symbolic nonverbal messages are sent out by teams, departments, offices, plants, divisions and organizations. More obvious for safety professionals, think of the immediate impression you have when you see a clean, well-organized maintenance shop as opposed to a cramped, dirty, messy, unorganized one.