New Chef Wear line from Dickies and Strategic Partners, Inc.
Dickies is introducing a new line of chef wear including shirts, coats, pants and aprons, as part of an expanded partnership with licensee Strategic Partners, Inc. (SPI). Dickies and SPI have a strong partnership producing performance workwear for healthcare professionals and will grow their apparel offerings to include the restaurant and hospitality industry with the introduction of the new line in June 2016.
“Chefs need to concentrate on the kitchen, not the clothing they are wearing,” said Michael Penn, Senior Vice President of Dickies North America International Sales, Licensing and Marketing. “With the proven quality and comfort of SPI product paired with the Dickies legacy of durability and functionality - we are confident our new Dickies chef wear line will deliver exceptional performance benefits to the prep line.”
Particularly relevant to culinary professionals is an innovative executive chef coat with fluid resistant technology that repels liquids and allows the fabric to breathe while providing long-lasting protection.
“As the global leader in the design, manufacture and distribution of high-quality, fashion-inspired medical apparel, we are excited to now provide quality clothing for food service professionals," said Mike Singer, Chief Executive Officer of Strategic Partners. "SPI understands how professional workwear contributes to comfort, pride and success on the job. We are pleased to partner with Dickies and apply our expertise to meet the needs of chefs and kitchen staff."
Dickies chef wear will be sold online and through specialty uniform stores. For a list of locations, head to the Dickies store locator.