INVISTA’s CORDURA® Denim fabric was selected to help bring optimal built-in durability to the new Work Tough Jean from Cat Workwear, without compromising comfort and style. Cat® Workwear’s consumer survey showed that the primary attributes required of a workwear jean were durability (does not tear or rip) and softness (feels comfortable against the skin). CORDURA® Denim fabric offers the authentic look, comfort and feel of a traditional 100 percent cotton denim and is four times more abrasion resistant*.
 
“CORDURA® Denim fabric was developed as a performance denim solution for garments worn in tough working conditions,” said Cindy McNaull, global CORDURA® brand marketing director. “We are excited that the Cat design team has chosen to showcase the combined comfort and durable functionality of our denim fabric in their new Work Tough Jean.”
 
With features such as articulated knees, darted back pockets and improved colorfastness, the Work Tough Jean is part of the Cat workwear range that is engineered for long-lasting performance to help you work hard and play hard.
 
To find out more about the Cat® Work Tough Jean, visit www.catapparel.com.

For more in-depth information on CORDURA® Denim fabrics, visit www.cordura.com/en/fabric-technology/denim-fabric.html. Or learn more at the CORDURDA® stand at the A+A Show, Hall 9, F47.  

*Independent lab testing; Martindale testing based on 13.75 oz 100% cotton v CORDURA® Denim fabric.

About Cat® Workwear
Caterpillar has always been about more than heavy equipment. It’s been about people – earnest industrious, skilled people.  We know what the jobsite demands and Cat® workwear will meet all your expectations, because we understand what it means to be equipped for the job. From caps that shield your eyes from the scorching sun to heavy insulated parkas to keep you warm during intense weather to trousers with specialized tool pockets and reinforcement at critical points, we redefine workwear from head to toe.  Whether the most intense job, extreme climate or demanding task, Cat workwear offers function, performance and durability when you need it most. Make comfort and safety your first priority: equip yourself in Cat® workwear.
 
To learn more about Cat® workwear, please visit us on www.catapparel.com or follow us on Facebook.

About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.  Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”  

To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.

About INVISTA
With leading brands including LYCRA®, COOLMAX®, CORDURA®, STAINMASTER® and ANTRON®, INVISTA is one of the world’s largest integrated producers of chemical intermediates, polymers and fibers. The company’s advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit INVISTA.com.