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Kimberly-Clark Professional announced in early December of 2007 a new global brand identity aimed at delivering a unified business approach across all of its geographies, businesses, segments, channels and media, according to a company statement.

We’re all being stretched for longer hours with more and more communication “tools” that you buy yourself or are given by your employer. But how much is enough and how much is too much? Are the tools (or “toys”) controlling us or are we truly getting the most from them?

Aearo Technologies brands announced their new product lineup for Fall 2007 four days after the company’s acquisition by 3M was made public last November.

The International Safety Equipment Association (ISEA) is soliciting public comments on a new performance standard for chemical protective clothing.

You could say Heartsine Technologies Inc. has a heart for safety. The Newtown, Pa.-based company specializes in producing lifesaving automated external defibrillators (AEDs) and making sure these devices are accessible to the average lay rescuer.

The Red Zone is the most critical situation. And in safety, we need to identify our Red Zones as a priority and give immediate attention.

Hagemeyer NV said in late November it agreed to be taken over by French peer Rexel in a deal valuing the Dutch electrical-distribution company at €3.1 billion ($4.6 billion), as reported in The Wall Street Journal.

To be labeled “green,” you must put in place the initiatives necessary to reduce the environmental impact of your total catalog operation including: eliminating packaging waste, reducing overall weight, lowering production energy consumption and eliminating potentially harmful or hazardous materials from the production and distribution chain.

I don’t believe it’s a coincidence that the ever-growing popularity of the Qualified Safety Sales Professional (QSSP) course, offered twice a year to distributor and manufacturer safety reps and marketers, has occurred at the same time OSHA’s standards-mill has pretty much ground to a halt. Now in its 11th year, QSSP has graduated more than 700 “students” armed with a much better understanding of the cost of safety, and how to make the business case for safety.

An interesting article for safety industry marketers appeared in the South Bend (Ind.) Tribune Weekly, which focused on the evolution of the environmental services industry “from mostly cleanup to mostly proactive prevention as more and more business owners recognize the health, safety and economic benefits of going green.”