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Home » Blogs » Thought Leadership » Risks and Road Rage: why driver safety is more than just skill

Spencer McDonald, President, Thinking Driver, is arespected authority on driver behavior, psychology and training, Mr. McDonald is the founder of Thinking Driver. Spencer is available for conferences, safety seminars and training sessions, executive sessions and keynote addresses. Contact: Thinking Driver, 12601 54th Avenue, Surrey, BC V3X 3C1; Call: 604-596-0500; Toll-Free from the US or Canada: 1-877-250-5601

Transportation Safety

Risks and Road Rage: why driver safety is more than just skill

ISHN_GuestBlog_422px.jpg
March 28, 2014
Spencer McDonald
KEYWORDS accident prevention / safe driving / traffic safety
Reprints

ISHN Guest BlogWhen we survey drivers during our training courses, we regularly have over 90% of participants rating themselves as better than average drivers. You probably fall into this group too. It’s almost certainly true; most of the time at least.

I have conducted thousands of driving evaluations over 25 years and have run across very few really bad drivers. This raises the question of why we continue to have so many accidents on our roads and perhaps in your organization.

It can’t be just a few bad drivers causing all the problems, so it must be something else. Could it be that all of us “good drivers” are the problem?

In fact, even good drivers will sometimes take chances and make mistakes in judgment that can end up in a crash.

What could cause a good driver to become involved in an at fault accident or property damage incident?

Good driving is a combination of Skills, Knowledge and Attitudes.

We need skills to safely and competently operate a motor vehicle; knowledge of the rules and regulations and a positive attitude.

For decades, driver safety programs have identified these elements as the key to accident reduction and done a good job of refreshing knowledge in a classroom or on-line course and polished skills with behind the wheel training. Having a good attitude is also stressed. But what is a good attitude? What are attitudes in the first place?

We know a bad attitude when we see one but to successfully make meaningful changes to driver behavior, we need to help drivers understand, recognize and change their attitudes.

Attitudes are a mixture of belief systems and values that determine how we both experience the world and how we respond to things in our lives like driving. It is our attitude that determines how we will use our skills and knowledge when confronted with a driving challenge.

Pre-conceived notions about other drivers based on age, gender or ethnicity and expectations about their behavior can create attitudes of intolerance and frustration where cooperation and patience may yield more positive results.

Failure to accept our powerlessness in situations where traffic is slow or tied up can encourage aggressive driving behavior in an attempt to get there quicker

Our attitudes are the prime determinant of how much risk we take on the road; our risk tolerance.

Risk tolerance is the amount of risk that we normally accept when performing a risky task like driving. What is crucial to understand is that our tolerance for risk can change in a moment based on our internal state and the events around us.

Our emotional state is one of the personal factors that can cause changes in our willingness to risk. Stress, anger, overconfidence and fatigue are a few of these factors .

Our expectations play a huge role in the process. If we live in a world of SHOULDS, we drive with the expectation that others should drive properly or safely, respect our space and follow the rules, we are setting ourselves up for a stressful trip. When another driver doesn’t meet our expectation and doesn’t do what they SHOULD do, we may respond in anger and find that our willingness to take an unsafe risk escalates.

Anger at other driver’s behavior and frustration with traffic can cause us to take chances. So can minor problems like running late.

If you honestly ask yourself if you have ever done something downright dangerous while driving under the influence of stress or frustration, you will likely say yes.

You see, most people ARE good drivers, except during moments when they become angry, frustrated or otherwise influenced by factors that elevate risk tolerance.

Changing expectations is just one stress reduction technique that can make a major difference in driver attitudes and behavior but most driving courses fail to consider it and instead bore drivers with reviews of rules that most already know and for the most part follow.

When we live in a world of IS instead of SHOULD we drive with the expectation that there will be discourteous or rude drivers and that there will be traffic tie-ups and delays. We are armed now, however with the knowledge and tools to safely and responsibly manage ourselves in these stressful situations. This goes a long way towards reducing risk taking behavior behind the wheel of the company truck or our personal vehicles

To make changes in fleet safety, simple driver training is only part of the solution. defensive driving courses or refresher training that focuses only on driving rules and techniques misses the critical issue of personal factors and attitudes that change risk tolerance. To be effective, driver safety training and education must focus on driver attitudes about risk and stress and provide more meaningful and workable tools that employees can use to self-manage these states. “he cut me off” just doesn’t cut it as an excuse for retaliatory behavior that results in an incident.

Spencer McDonald is the president and founder of Thinking Driver, a driver training and development company. Spencer’s formal education is in psychology and motivation. He has brought these fields together with road safety and education to develop world class attitude-based driver safety programs.

Website: www.thinkingdriver.com E-mail: smcdonald@thinkingdriver.com

LinkedIn: http://www.linkedin.com/profile/view?id=34541339&trk=nav_responsive_tab_profile

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Spencer McDonald, President, Thinking Driver, is arespected authority on driver behavior, psychology and training, Mr. McDonald is the founder of Thinking Driver. Spencer is available for conferences, safety seminars and training sessions, executive sessions and keynote addresses. Contact: Thinking Driver, 12601 54th Avenue, Surrey, BC V3X 3C1; Call: 604-596-0500; Toll-Free from the US or Canada: 1-877-250-5601

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